swearingen creative

Designed specifically for our European distributors, the goal of the conference was to preview product announcements prior to their debut the following winter. Held in Venice, we pulled from the bright colors of Venetian glass and used textures from the architecture to create bold, modern graphics that conveyed the excitement in the new product line and help the distributors put Biamp first when presenting product solutions to their customers.  I led the creative development with our Italian distributor, product managers and executive team, creating a comprehensive package that included banners, signage, presentations, agendas and a branded registration website. 

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Scope:

Creative Direction, Design